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Down the Long and Winding Road away from Woke Messaging
Volvo and Apple have recently released commercials that break away from the prevailing trends of “woke” messaging, opting instead to celebrate timeless values like family and parenthood. Volvo’s ad showcases the importance of safe, reliable cars for growing families, while Apple highlights technology’s role in bringing loved ones closer together.
This shift is fascinating. For years, corporate advertising has leaned heavily into social messaging, often courting controversy or dividing audiences. But these new campaigns suggest a recognition that people are craving something different—ads that resonate with universal, unifying themes.
Could this mark a broader pivot in corporate marketing? Perhaps brands are starting to realize that celebrating family and community builds bridges instead of walls. Either way, it’s refreshing to see ads that feel relatable, inclusive, and inspiring without being polarizing.
And, the band plays on!
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https://bothbarrelsmedia.com/tribalisms-rise-in-america/
Excerpt: American society has witnessed a noticeable rise in tribalism. And, it’s not just a political phenomenon but has permeated all aspects of cultural, social, and academic life. Tribalism, in this context, refers to the strong identification with and loyalty to a particular group, often to the exclusion of other views.
As people increasingly divide themselves along ideological, cultural, racial, and even geographical lines, the sense of a shared national identity has weakened, giving rise to a more fragmented society.
